If You Are Not Using Direct Mail In Your Marketing Plan You May Be

September 5th, 2012 by admin under Direct Mail. No Comments.

Direct Mail, one of the media used by direct response marketers, has been around for a long time. Even with the internet and email marketing, Direct Mail is still the Number 1 choice for direct response marketers.

Think about it. How many days have you gone to the mail box and not found it full of ?junk mail? as we typically call it? You?re almost immune to seeing all of it, and simply sort the mail over the trash can, without even giving it a thought.

Avoid The Spam Filter With Ink & Paper

The beauty of direct mail is it gets delivered ? right to the front door or mailbox of your prospect. You write a good sales letter, have it printed, send it to a qualified list, and the message gets delivered to your client or prospect. There are no spam filters, no emails getting kicked back, no worries about your email being blacklisted.

The next challenge is getting the mail opened. Your best chance of getting your message and offer read is by putting compelling copy on the outside of your envelope and/or by using a very unique envelope or some other type of packaging.

Not everyone knows the secrets that can boost your mail response. You want your mail to be read by the recipient and not end up in the trash can or recycle bin. That?s exactly what you want if you?re going to have successful direct mail campaigns.

Direct mail is still the most effective way to market, and it produces the best response rates available. You send mail, and within a few short days, you know it worked and what your results are.

Even Internet Marketers Are Doing It!

Successful entrepreneurs and business owners have built huge, profitable businesses using direct mail as their primary marketing tool, and they did it long before the internet was popular, and they?re still using it today. The best internet marketers are now using direct mail in addition to online marketing. Integrated marketing strategies are how you maximize your results.

Put The ?ChaChing? In Your Direct Mail Campaign

There are many elements that go into developing a profitable direct mail campaign that will boost your business. Here are just a few tips: ? Develop a budget and stick to it. ? Establish a multi-step, sequential, integrated marketing plan. ? The more touches the better ? Target and segment your mailing lists. ? Profile your list and maintain it well. ? Measure and track your results. ? Implement your direct mail program ? Be flexible enough to make changes quickly if you need to.

List Maintenance Is Key Volumes can be written regarding lists. Your list is the most important element in any marketing campaign. Direct mail is no exception. The list is also, many times, the most neglected part of your business and your marketing campaigns. You cannot mail if you have not captured and maintained the necessary client information. One of the most important components to any Direct Mail campaign is that the addresses are correct and up-to-date. You want your mail to be delivered, not returned.

The postal service can help you with address verification. But as a tip, it starts in your office with you and your administrative list manager.

Your list will be tip top if it?s updated constantly, especially when nixies are returned. (Nixies are mail pieces returned for no forwarding address or that have expired address changes.) You can use services provided by the postal service, or list brokers and mailing houses to verify addresses and update your list based upon the Nation Change of Address Service. (This is a huge tip by the way!)

Don?t Shy Away ? Direct Mail Is Gold

If you?re like some marketers and business owners, you may shy away from direct mail because you think it?s too expensive, or it?s too time consuming, or you just don?t want the hassle of setting up a sequential mailing campaign and then have to worry about getting it executed.

If you aren?t currently using direct mail as part of your marketing strategy, you?re missing out on the best marketing system you could possibly be using. That means you?re losing out on potential clients, and a boatload of money too.

Tags: business, business owner, Business Strategy, Communication, Complete Marketing Systems, Diane Conklin, Direct mail, Direct Response Marketing, entrepreneur, Marketing, marketing media, marketing plan, Marketing Strategy, Relationship Marketing, Small Business, small business owner, Strategy.

Source: http://www.completemarketingsystems.com/cms/if-you-are-not-using-direct-mail-in-your-marketing-plan-you-may-be-missing-the-boat-2

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Southern Green Living: Say you want to go Solar?

Have you asked yourself why everyone doesn't have solar power? If it's such a great thing, why?isn't there a market for solar power in the south??Hopefully I can help answer those questions for you.?It appears that no one to this point has figured out a way to bring solar power to market in the south.?There are? challenges associated with marketing and selling a product that requires an investment upfront with the plan of recouping that investment?over time.?With the challenges that we face as a company, we feel confident that we have devised a solid plan?that?makes solar energy a no-brainer. To give you a little history about our company, our corporate name is Shuler Contracting?Inc.?I (Paul Shuler) have been in the home improvement business for over 30 years. My company has achieved nationwide recognition in the areas of marketing, sales, operations, and customer service.?We currently own and operate several? home improvement companies that specialize in?specific sectors of home improvement. They are successful?because of the dedicated people that I have?the luxury of working with, along with our business?model that has proven to be the catalyst of our success. Our business model is simple, we find good quality products that are in high demand (or we see a need and create?demand by informing the public), we?establish?efficient?systems?to deliver those products and we create a good experience for our customers. We also specialize in specific products and services in order to be the best in that specific business. We combine those things with?aggressive marketing so that we can tell the world about our products and services.?A combination of all of these things has been a great model for success for us.?Sunnbuilders is our newest company. Our mission is simple, we are dedicated to achieving energy sustainability for our customers?while improving our environment by reducing our carbon footprint.

In writing our business plan, the product that we would market and sell in the beginning would be metal roofing, a product that is already established as a great investment to consumers in the south. Due to its radiant heat reflection, metal roofing is a product that is essential to accomplishing energy sustainability for a home or business owner. In our plan we would use our revenue from metal roofing?to take solar energy to market. Currently there is not much of a market for solar energy in the south.?We opened our doors for business?on?June 1st of 2012. We have had great success with our metal roofing and our solar powered attic vents, as well as adding our Greenzone "Perfect Attic System",?and will begin marketing grid-tied solar power in January of 2013.

Our biggest challenge is for solar power to make sense from an investment standpoint for our customers.?It's not as easy as calling Sunnbuilders and investing in a grid-tied solar system?that would generate all of your electricity needed to power your home or business while you're laughing all the way to the bank.?What we've found out by analyzing power usage for ourselves as well as many of our customers is that the amount of kilowatt hours of electricity that we use annually is staggering compared to other parts of the country. The cost for me to expect to generate 100% of the electricity that I use annually using solar panels was an insane amount of money. When I discovered that fact I was sitting outside under my gazebo?and I began looking around and noticing everything that was running around my home that required electricity. (Keep in mind only my wife and I live in our home) A double light fixture, a fan and decorative lights were running?under my gazebo. I looked to my left towards the garage and a light was on in my garage, a mercury vapor light, and the light over my truck on the?attached carport was on as well. I looked straight ahead?through our screened porch and?there were two ceiling fans, a TV, two 4-light ceiling fans and a box fan, all running. I peered through our patio doors into the house and there were three lamps burning, the kitchen light was on, a ceiling fan, a light in our den, and the thermostat was set on 68 I'm sure. You get the point. Take a minute and look around your home or office right now. Most of us are very wasteful. I must admit it's embarrassing to me how much electricity that I was consuming. I have since become a lot more aware of my energy usage and have taken many steps to achieve my goal of reducing my electrical power usage by 70%. I feel as though it will be relatively easy to achieve my goal?and i will not have to give up any comforts to do so.? Below is our plan that makes solar power not only feasible, but a must for?anyone seeking to reduce or eliminate the electrical overhead of operating their home or business.

The Three Steps to?Energy Independence

1. Energy Efficient Structure:

The advances in technology, government studies and new energy efficient products have made this step easier than ever for a home or business owner to achieve maximum energy efficiency. Seal all air from entering or escaping from your structure. Reflect radiant heat from ever entering your home or business either from the attic using reflective foil installed on your rafters or on the roof with metal roofing that has an energy star coating.?Use radiant reflective film on all windows including double insulated windows. Seal fireplace when not in use. For more energy saving tips visit www.energy.gov

2. Energy Conservation:

Being conscience of?usage at all times is crucial in eliminating an enormous amount of electricity usage. ?Change all of your light bulbs to the CFL low wattage light bulbs and only burn lights when needed. Install timers or an Energy Management System that you can program to use appliances during the time of day that energy is much cheaper. Using timers or an energy?management system you can also?program all other energy sources to shut down when?no one is home. There are many tips and resources available to conserve energy on the internet. This step?usually can make the biggest difference in energy savings for the?least amount of investment.

3. Energy Creation:

Once the amount of energy is substantially reduced using the first two steps, alternative energy becomes affordable, easily attainable, and a must for anyone who has made the necessary steps to?put themselves in the position of making energy independent living a reality.??

Contact Sunnbuilders for?Sustainable Products and Services:
1-800-315-SUNN
www.sunnbuilders.com
http://www.facebook.com/#!/Sunnbuilders? like us on Facebook for Green Living Tips


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Source: http://sunnbuilders.blogspot.com/2012/09/say-you-want-to-go-solar.html

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Angeles National Forest fire grows to 4,000 acres

David McNew / Getty Images

A DC-10 jet drops fire retardant over the Williams fire in the Angeles National Forest on Monday north of Glendora, Calif.

By NBC News staff and news services

A wildfire in Southern California's Angeles National Forest that cut short weekend holiday plans for hikers and campers grew to 4,000 acres on Monday.

The fire, which broke out near a campground Sunday afternoon, was about 5 percent contained by Sunday morning, U.S. Forest Service officials said.


The Williams fire prompted the evacuation of about 12,000 visitors who had flocked to campgrounds for the holiday weekend, The Associated Press reported. It sent a towering plume of smoke that could be seen from many parts of the Los Angeles basin.

The forest is heavily used by Southern California residents because it is close to populated areas. Fire officials said that while the campgrounds were not in the line of the fire, they had to be emptied so that the only road in and out of the San Gabriel Canyon could be open just for fire trucks and emergency vehicles.

Watch US News videos on NBCNews.com

Officials Monday morning had set up an evacuation center at?nearby Glendora High School, the Los Angeles Times reported.

About 500 personnel, aided by 6 air tankers and eight helicopters, were fighting the blaze, which was burning in steep terrain in the east fork of the San Gabriel Canyon.

No injuries were reported and no structures were threatened, forest officials said.

Evacuation orders lifted in Nebraska
Elsewhere, authorities lifted evacuation orders for some northwest Nebraska residents whose homes had been threatened by wildfires, but crews on Monday were still battling three blazes that had blackened nearly 260 square miles in Nebraska and neighboring South Dakota.

The Rocky Mountain Area Incident Management Team C said Sunday that smoke and flames from the so-called Douthit and West Ash fires still might be seen near the city of Chadron.

Residents of Whitney, southwest of Chadron, were allowed to return home earlier Sunday.

The Douthit fire was nearly contained and had charred about 47 square miles by Sunday night. The West Ash fire had blackened more than 91 square miles and was half contained.

Evacuation orders have been lifted as well for the so-called Wellnitz fire north of Rushville. The blaze crossed into South Dakota on Friday and broke through containment lines on Saturday.

Following a new aerial survey on Sunday, officials lowered the damage figure to about 120 square miles, down from the 150 square miles in earlier estimates.

The Wellnitz fire was about 27 percent contained, Nebraska Emergency Management Agency spokeswoman Jodie Fawl said Monday.

At least three minor injuries were reported, and the fires have damaged at least 10 homes and more than 50 structures in the two states.

"We've got a very challenging situation out here because of the winds and the very dry conditions," Nebraska Gov. Dave Heineman said Sunday after touring the damage and meeting with officials. He said it would likely take several more days to fully contain the blazes.

The Associated Press contributed to this report.

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Source: http://usnews.nbcnews.com/_news/2012/09/03/13639534-wildfire-in-southern-californias-angeles-national-forest-grows-to-4000-acres-chases-out-holiday-campers?lite

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Fitzpatrick's in the Guardian. - Rossendale Online

Food and Drink Forum For all things food and drink, including Rossendale restaurant reviews.

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The Rest Portion on Traditions of Uk Regal Wedding | home and family

A number of the sleep parts in taking apart the elegant wedding traditions in United kingdom.
Preliminary, like a tradition,almost all of the elegant brides occur with their wedding web pages in equine-attracted regal type. This tradition gets Princess Wedding Dresses for any lengthy time,even though new Little princess Kate attained Westminster Abbey with her daddy within a Queen?s Most Highly Regarded Phantoms an alternative solution. She select it due to the huge windows allowing onlookers the very best watch. In .The Royal prince and MeIn . played to all or any over the earth.
When Queen Victoria married Royal prince Peter in 1840, she taken myrtle,generally known as the natural herb of enjoy in their bridal bouquet.Right after the wedding ceremony, Victoria rooted a myrtle bush in their backyard with the Osborne House on the Tropical isle of Wight.Since that time,every each English elegant new bride has taken a bridal bouquet containing a sprig picked from your the exact same bush. In the act of enjoy to recognize the military, Kate will keep her bridal bouquet in Westminster Abbey from the grave from your Not known Enthusiast, a practice started by the overdue Queen Mother.
The best fascinating and critical factor could be the wedding. The marriage of Bill and Kate divided into3 officiants: the Dean of Westminster conducting the support, the Archbishop of Canterbury presiding over the wedding vows,plus the Bishop based in london providing the handle. The happy couple has picked the 32-particular person Choir of Westminster Abbey, the Church Royal Choir, the 39 music artists from the Birmingham Chamber orchestra,and also the Key Range of the Royal Air Force to carry out numerous options, which elegant administrators say will include things like nicely-acknowledged hymns and choral functions,way too as some specially-commissioned pieces. All elegant women engagement rings are valuable Welsh precious metal from your exact same nugget excavated in Dolgellau, Upper Wales.
English marriages are held at afternoon for most young couples and as well as a sitting down lunch which is so known as a wedding morning meal. Right after Bill and Kate?s wedding at 11am, the Queen?s Halter Wedding Dresses lunch was held from the Ball very-room at Buckingham Palace and 600 company are welcomed for the new husband and wife?s wedding. The final a definite I might think of as those women who marries a elegant guy will successors assume their husbands? identify with a small number of exceptions.
Most importantly are a couple of standard details of English elegant family wedding traditions.

Source: http://colorforum.com/the-rest-portion-on-traditions-of-uk-regal-wedding.html

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Days after Isaac, thousands still in the dark

Ron Steward wipes his brow next to the house of his mother, Clara Williams, in Ironton, La., which was flooded from Hurricane Isaac, near Louisiana Hwy 23 in Plaquemines Parish, Monday, Sept. 3, 2012. The house was built seven years ago after her previous home was destroyed by Hurricane Katrina. (AP Photo/Matthew Hinton)

Ron Steward wipes his brow next to the house of his mother, Clara Williams, in Ironton, La., which was flooded from Hurricane Isaac, near Louisiana Hwy 23 in Plaquemines Parish, Monday, Sept. 3, 2012. The house was built seven years ago after her previous home was destroyed by Hurricane Katrina. (AP Photo/Matthew Hinton)

A truck is stranded from receding flood waters from Hurricane Isaac along Louisiana Hwy 23 near Port Sulphur, La., in Plaquemines Parish, Monday, Sept. 3, 2012. (AP Photo/Matthew Hinton)

A car is covered in debris while other homes are surrounded by floodwaters in Ironton, La. after Hurricane Isaac near Louisiana Hwy 23 in Plaquemines Parish Monday, Sept. 3, 2012. (AP Photo/Matthew Hinton)

Natachia Riley talks outside the house of her mother, Clara Williams, in Ironton, La., which was flooded from Hurricane Isaac, near Louisiana Hwy 23 in Plaquemines Parish Monday, Sept. 3, 2012. The house was built seven years ago after mother's previous home was destroyed by Hurricane Katrina. (AP Photo/Matthew Hinton)

(AP) ? Tens of thousands of customers remained in the dark Monday in Louisiana and Mississippi, nearly a week after Isaac inundated the Gulf Coast with a deluge that still has some low-lying areas under water.

Most of those were in Louisiana, where utilities reported more than 100,000 people without power. Thousands also were without power in Mississippi and Arkansas.

President Barack Obama visited Monday, a day ahead of the Democratic National Convention, and walked around storm damage in St. John the Baptist Parish, where subdivisions were soaked in water from Isaac.

"I know it's a mess," Obama said as he approached a resident in the Ridgewood neighborhood. "But we're here to help."

Republican presidential nominee Mitt Romney visited the state Friday.

In St. John the Baptist Parish, residents spent Labor Day dragging waterlogged carpet and furniture to the curb and using bleach and water to clean hopefully to prevent mold.

LaPlace resident Barbara Melton swept mud and debris from her home, which was at one point under 2 feet of water. The garbage, debris and standing water ? combined with heat reaching the 90s ? created a terrible stench.

"It's hot, it stinks, but I'm trying to get all this mud and stuff out of my house," she said.

Melton was grateful for the president's visit.

"I think it's awesome to have a president that cares and wants to come out and see what he can do," Melton, 60, said.

A few houses away, Ed Powell said Isaac was enough to make him question whether to stay.

"I know Louisiana's a gambling state, but we don't want to gamble in this method because when you lose this way, you lose a lot."

Powell said even if Obama comes up with a plan or solution to the flooding problem in his area, time is not on the residents' side.

"Even if they narrow down what the problem is and begin to resolve the problem, it usually takes years. And between now and whenever, a lot of things can happen," Powell said.

More than 2,800 people were at shelters in Louisiana, down from around 4,000. State officials were uncertain how many people would eventually need longer-term temporary housing. Kevin Davis, head of the state's emergency office, said housing would likely include hotels at first, then rental homes as close as possible to their damaged property.

Progress was evident in many places, though lingering flooding remained a problem in low-lying areas.

Crews in the town of Lafitte intentionally breached a levee Sunday night in an effort to help flooding there subside, Jefferson Parish Councilman Chris Roberts told The Times-Picayune.

Much of Plaquemines Parish, a vulnerable finger of land that juts into the Gulf of Mexico, remained under as much as 5 feet of water, Parish President Billy Nungesser said. The Category 1 hurricane walloped the parish, and for many, the damage was worse than that from Katrina in 2005.

___

Burdeau reported from Bay St. Louis, Miss., and Slidell, La. Associated Press writer Stacey Plaisance in LaPlace, La., contributed to this report.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article_2012-09-03-Isaac/id-6584b8e094164940a807faa25cd73c11

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The Path to Success Is Through Internet Marketing

eri39070de Posted by eri39070de on 6 hours ago

Is internet marketing part of what you use to promote yourself online? If not, you should definitely look into it more closely. Here, you will find a beginner-friendly overview of the most popular and effective Internet marketing techniques.

If you are not already on the internet marketing bandwagon, you are missing out. This article will give you an idea of how you can be successful with internet marketing.

If you intend for your business to have a substantial exposure to the worldwide web and its benefits, it is wise to give serious consideration to what internet marketing strategies can work for you. To create your online marketing scheme, read this article and use the advice that is given to you.

Internet marketing is a wonderful tool for online business promotion that should be considered by all business owners. This article discusses some of the more important concepts that you will need to know. Read on to educate yourself about the latest internet marketing tactics and get your own ideas flowing.

Business owners should look for better ways on how to advertise on the internet, which means that they should take time to research internet marketing. In this article, you will learn the basics of Internet marketing that will allow you to invent some marketing methods of your own.

Are you informing people about your business by promoting it online? Strong consideration should be given to this method if it has not been used in your marketing efforts. This article should provide vital insights on the subject of internet marketing and offer helpful advice on how to create the most effective marketing plans.

Having a business online is no different than having a business offline. It is all about promotion. If you have not started marketing your website, what is stopping you? Once you read the following article, you are sure to understand the basics of internet marketing and can begin developing your very own marketing plan.

The Internet is an essential tool in promoting your business. Online marketing provides many benefits. Here are some ideas for getting started in the field of internet marketing.

internet business ideas

Source: http://www.flippingpad.com/profiles/18557-eri39070de/blogs/30301-the-path-to-success-is-through-internet-marketing

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Real Estate Retirement Investing Part 1: Sunday Morning Thoughts 02

With the recent economic downturn many people have seen their retirement almost go up in smoke. From 401k to savings accounts to buying stocks and bonds, this recession-depression has taken its toll on all investments. Many people who have already entered into retirement have noticed the sharp decrease in the money they use to have.

Racking their brains with, how long will my funds last? Can I sustain my lifestyle?

So how do you recoup your retirement in a down turn economy?

The easy answer, make better investments.

Money market and 401k accounts depend on a fund manager to make decisions for you for a certain type of product. So if the fund is invested in for instance, green energy or emerging markets then that?s the only type of investment the fund is allowed to invest in, without regard of market performance.

So if another type of investment would prove to be more lucrative for you, the fund manager is not allowed to change the investment strategy but is bound to the specific type of fund investments.

So, you will never receive a call telling you that there is a better investment on the horizon. This is why many funds can be poorly producing funds when compared to individuals who invest in stocks on their own.
But what about investing in real estate?

Some people believe that real estate investing is a thing of the past and has seen its prime, but as long as there are people on earth, real estate will always remain a sound investment.

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Tags: 401(k), business finance, collective investment schemes, Financial Services, funds, institutional investing, Investing, Investment, Investment management, Mutual fund, private money investing, real estate, retirement, Savings account

Source: http://backedbyrealestate.com/2012/09/02/real-estate-retirement-investing-part-1-sunday-morning-thoughts-02-september-2012/

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Ugandan army seizes base of Lord's Resistance Army

BANGUI, Central African Republic (AP) ? The Ugandan army destroyed a base of a key general of the Lord's Resistance Army in the Central African Republic.

Ugandan Army Colonel Milton Katarinyebwa said this week that it captured the headquarters of LRA General Dominic Ongwen, one of four Ugandan rebels wanted by the International Criminal Court.

The colonel denied reports that Ongwen was killed and said Ugandan forces will track him down.

The base was seized on August 24 in the Haut Mbomou area of southeastern Central African Republic.

Since December 2011, 300 members of the United States military have advised Ugandan and Central African Republic troops on how to fight Joseph Kony and other LRA members.

Since 2005, Ongwen has been wanted by the international court for three counts of crimes against humanity.

Source: http://news.yahoo.com/ugandan-army-seizes-lords-resistance-army-183459815.html

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